Skip to main content

Pacsun x Ford return to 70s normcore in time of uncertainty

Pacsun x Ford bring back an icon just when it is needed most

Pacsun x Ford Hoodie
Pacsun

Are you a Mustang guy? Putting the top down and letting the wind blow through your hair as you cruise the Pacific Coast Highway from Seattle to San Diego. Or a Shelby GT-500, an Eleanor of your own, trying to reach top speed with nothing but freedom in the pedal. Maybe you are a Thunderbird guy, cruising through town in your ’55 with the white walls and listening to the Four Seasons with your girl on your arm. Or maybe you are an F-150 guy. No nonsense, hardworking, gets stuff done before going home for an iced tea on the back porch watching the sunset. Either way, there is nothing more American than a Ford. And their new collaboration with Pacsun takes us back to 1970s America. The Pacsun x Ford collection consists of jackets, tees, hats, and shorts that have a distinctly Motor City feel. But there is one piece that feels more symbolic than the rest.

The return of the ringer tee feels symbolic

The ringer tee showed up right around the time of that ’55 Thunderbird we talked about earlier. A staple of the working world, it became a cultural phenomenon during the turbulent 1970s. When the Vietnam War and rising racial tension divided America, the rise of the rebel saw the adoption of the ringer tee. Then it came back in the early 2000s, when the War on Terror and the post-9/11 world made it necessary to return. Today, with the upheaval and uncertainty that is our world, it isn’t coincidental that the ringer tee is making a comeback. Maybe, just maybe, this is the garment that got us through, and it has returned for duty once more.

Mark D McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
The Tie Bar suits you up this summer for less than $400
Linen suits for the summer accessible for everyone
The Tie Bar Linen Chocolate Brown

When you get ready for the summer months, your warm-weather wardrobe comes out of storage and takes center stage in your closet. While there are many garments for your summer wardrobe that are staples, such as shorts, tees, and sandals, there is one area that gets a little more complicated—event wear. The truth is, few people are excited to wear a suit when the weather gets warmer. Layered up under a jacket and tie is the last thing you want when attending an event in 90-100 degree heat. That's why you want to invest in a linen suit, something made from natural fibers, to allow yourself to enjoy the breeze. However needed a good linen suit is, a lot of guys can't drop typical suit money on one that can only be worn for a part of the year. That is where The Tie Bar comes in this season. The Tie Bar suits under $400 now come in linen, offering a comfortable, warm-weather alternative without the need to pay more.

Wearing linen this summer

Read more
Buck Mason drops two must have shirts for spring
Oxford and twill are two must haves for your wardrobe
Buck Mason Twill

There are shirts you must have in your wardrobe. The white and blue dress shirts. The V-neck sweater. And the classic tee. These are the basics of every man's wardrobe, and they should never be overlooked. Once you start to complete the basics of your wardrobe, you can then look toward the deeper cuts needed in a man's complete wardrobe. While there are tons of shirts that I could go over and get lost in the weeds here, we should focus on the two must-haves that Buck Mason just dropped. Buck Mason spring shirts include the California Oxford Shirt in olive, blue, white, and three different stripes, as well as the Natural Draped Twill in stone, navy, and cream. Each one is vital for various reasons, but the oxford is perfect for under your sport coat or more elevated moments, while the twill is ideal for your laid-back spring days.

Understanding the weaves

Read more
Wax London reminds us that knits are the perfect spring hack
The perfect transition shirt for spring is the knit
Wax London Knits Campaign

Knitted sweaters are your best friend all through the fall and winter. They are warm, stylish, comfortable, and versatile. That makes them easy to style from September to February. However, when March arrives, there is a tendency to remove the knits from your wardrobe and move on to your linen and cotton garments, which breathe better in the warmer weather. There is a problem with this approach, though. March, April, and May can be very unpredictable with their weather. It can be cool in the mornings, hot in the afternoon, and cool again in the evening. That's why a good transitional wardrobe is essential. And Wax London knits are front and center in a campaign to remind us that knits shouldn't get put away too soon. They still have a use in the spring.

Using knit polos to build your spring transition

Read more
OSZAR »