Skip to main content

Long Wharf turns waste into wool

Company turns recycled oysters and water bottles for sweaters

Long Wharf SeaWell Quarter Zip
Long Wharf

After growing up loving his time at the beach in the Northeast, Michael Lamagna found himself working in New York City and living for the weekend. He ended up combining his love of the ocean and need for functional clothing that could go from his NYC office to the coast for his maritime adventures; he founded Long Wharf. However, it wasn’t just about the clothing. Lamagna felt himself deeply affected by how much plastic and waste we would pull from the ocean. Now, he lets the passion for the garments and the ocean drive his mission, ending in the Long Wharf SeaWell Collection. While the collection is another in a long list of high-quality garments produced by Long Wharf, this one comes with the added benefit of helping the environment.

Doing their part for the ocean

Long Wharf grabbing oysters
Long Wharf

Millions of pounds of oyster shells are discarded and end up in landfills every year, turning toxic over time and contributing to global waste. These oysters could be used in the ocean to filter water and create coral reefs to protect the coastlines for shores and habitats for wildlife. That is on top of the plastic bottles, which scientists believe will outnumber fish by the time Mike Trout’s son is old enough for Major League Baseball.

Recommended Videos

Every garment Long Wharf includes in the SeaWell collection diverts five oyster shells and eight water bottles from landfills. In addition, every sweater sold directly reseeds coastal oyster reefs, for a grand total of 5,000,000 oysters reseeded so far. When you buy something from this exceptionally stylish collection, you’re not just helping the ocean; you’re helping the fisherman who wore the sweater style before you.

Long Wharf SeaWell Collection

Mark D McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Caterpillar celebrates a century of building the world with CAT Centennial collection
CAT Apparel has been the go-to for the hardest working people for 100 years, now they celebrate it
CAT Centennial navy tee

Men have been building the world since the industrialized society took hold and grew to encompass empires. Everything from the pyramids to skyscrapers is the product of ingenuity and grit, all on the backs of the hardest-working men in the world. Since 1925, they have been one of the leading manufacturers of heavy equipment across the globe. From defense work and engines in World War II to building every major city in America, they are a name every engineer and construction company trusts. Because of that, the name expanded to workwear, becoming one of the first names you see on the men and women actually building the structures we use every single day. To celebrate the 100th anniversary, the brand launched the Caterpillar Centennial Collection, a number of items including graphic tees and articles inspired by the very machines that inspired them. Whether you follow the trends and want to embrace the workwear aesthetic or you are a fan of the brand, these are the perfect fit.

Pieces inspired by classic machines from Caterpillar

Read more
L.L. Bean brings their Japanese selections stateside for the first time
A thirty-three year collection finally arrives in the United States
L.L. Bean Collection Japan Studio Outdoor

L.L. Bean has been a go-to for all those who love to shed the comforts of the indoor world and head out into the wild unknown to experience the great outdoors for over a century. Of course, in that time, they have grown beyond a simple wilderness outfitter in Maine to become one of the biggest brands in the country, supplying everything from outerwear and fishing gear to camping and workwear. In 1992, an influx of Japanese shoppers made their way to the Maine home of L.L. Bean in search of their coveted styles and took them back to their home country. That sparked an expansion to the far east, where they established the brand's first store outside the state. Now, after thirty-two years, the L.L. Bean Japanese Collection returned to the States for the first time in pop-ups located in both New York City and Los Angeles.

Channeling what Japan is known for

Read more
Men’s fashion tips: The 18 essential rules every well-dressed man should know
What every man should know to ensure he's always the best dressed in the room
Man in burgundy sweater polo

We live in a world governed by rules, guidelines, and structures that we must follow. You follow the law, so you don't go to jail. You follow protocols at work, so you don't get fired. And you do what your significant other wishes, so you don't have to download the dating apps again. Men's fashion is unfortunately the same way. There are things every man should know when they set out to discover their style identity.

When I first got into men's style consulting, selling suits, and helping men discover their best selves through their presentation, I was shocked at how often we had to review these fundamentals to give them a firm grasp of their style before we even started talking about overhauling their closet.

Read more
OSZAR »